High-End Cycling Gear Juices Your Ride

There is actually a thing or two in here that I hadn't heard of:

"The dog days of summer are upon us and if you're anything like the crew here at Wired.com, you still haven't logged as many miles as you had hoped.

Well, there's no better motivator than new gear to get you back on track. After all, isn't that why you're a cyclist, not some sad-sack runner pounding the pavement in a pair of worn Adidas? You need something shiny and new to put you in the mood for a few late summer spins. "

Via Wired Gallery: High-End Cycling Gear Juices Your Ride