In history, the Jeep King of the Mountain was established in 1993. Jeep is the title sponsor for the Jeep King of the Mountain Series. The Mountain Biking World Professional Championships are the sister competition to wintertime's Skiing & Snowboarding World Professional Championships, now celebrating its 15th season. Other marketing partners for the Jeep King of the Mountain include Bike Magazine, Jeep Catalytic Converter Inc., Columbia Sportswear Company, Edge Advanced Shave Gel, John Paul Mitchell Systems, Madonna Inn, Nalgene, San Luis Obispo Chamber of Commerce, San Luis Obispo County Visitors Bureau, Utah Sports Commission and Voler.
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