Crank Bros Visit

Great article about one of my favorite MTB parts supplier, Crank Brothers:

A common design theme seems to pervade at Crankbrothers, whether it’s product, packaging or even the company’s product development offices in Southern California.

Crankbrothers comfortably fills a medium sized building three blocks from the water in downtown Laguna Beach. Inside, the workspace has modern European and open feel to it.

Step out the front door and you are presented two choices: Turn right to surf or left and take a short spin to access trails that require serious skill and big bikes to ride. These trails are the stomping ground of the Laguna Rads, a notorious group of mountain bikers, many of whom shaped the original ethics of the sport and continue to uphold them today.

Via VeloNews