SRAM To Sponsor Sea Otter

Good news:

SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.

SRAM's industry leadership and broad reach across all aspects of cycling make it the perfect company for presenting sponsorship of Sea Otter. The partnership guarantees continued growth of the event as it prepares to celebrate its 20th anniversary.

"SRAM has been a sponsor and supporter of the Sea Otter Classic since 1995. Much of the success Sea Otter has enjoyed is directly attributable to their generosity," said Frank Yohannan, president of the Sea Otter Classic. "With SRAM's support, we'll continue to present one of the world's premiere cycling events and, more importantly, to introduce a new generation of young people to the wonderful sport of cycling. We look forward to many years of hosting the Sea Otter Classic... Powered by SRAM!"

Via Bicycle Retailer and Industry News