Iron Horse Bikes "goes Bust"

The recession has claimed the first victim in the MTB industry:

The forums have been buzzing all day with rumours about the demise of mountain bike brand Iron Horse. We spoke to UK brand manager Martin Astley to get the truth.

He told us that Iron Horse's parent company has gone bust, but assured us that the brand looks set to be sold to a new owner.

Martin insisted that, contrary to internet gossip, warranties would be honoured and people with Iron Horse bikes would still be able to get replacement parts.

He told us: "The truth is that World Wide Cycle Supply, the company that owns the Iron Horse brand, along with K2, Columbia Sportswear and Jeep Bikes, has gone bust. K2, Columbia and Jeep have been sold to a new company formed by Worldwide employees called East Coast Cycle Supply.

"The Iron Horse brand will be sold to somebody – the deal is being done at the moment – so although people are saying Iron Horse has 'gone under' that's not the case at all. Iron Horse will continue, it'll just have a different owner. We don't know who it is yet, but we should know next week."

Via Buyer Sought For Iron Horse As Parent Company "goes Bust" - BikeRadar